
Coaching Platforms
Two apps in one: what the client sees and what the coach manages. The coach side decides whether the business scales past twenty clients.
We're a fitness app development company working with gyms, studios, coaches and consumer brands. Building the app is the easy part — the hard part is the week the novelty wears off.


We're a fitness app development company working with gyms, studios, coaches and consumer brands. Building the app is the easy part — the hard part is the week the novelty wears off.

We're a fitness app development company working with gyms, studios, coaches and consumer brands. Building the app is the easy part — the hard part is the week the novelty wears off.
Five kinds of product we build in this space — and the retention problem each of them has to solve.

Two apps in one: what the client sees and what the coach manages. The coach side decides whether the business scales past twenty clients.

Booking, memberships, check-in and class schedules. Front desk staff use it under pressure, so speed beats features every time.

Apple Health, Google Fit and device SDKs — plus what happens when a watch syncs three days late and the numbers no longer add up.

Trials, paywalls, win-backs and the analytics behind them. This is where a wellness product either earns money or quietly doesn't.

Programmes, progress and the daily loop. The design problem isn't the exercise library — it's what the app says on the day someone skips.

Two apps in one: what the client sees and what the coach manages. The coach side decides whether the business scales past twenty clients.

Booking, memberships, check-in and class schedules. Front desk staff use it under pressure, so speed beats features every time.

Apple Health, Google Fit and device SDKs — plus what happens when a watch syncs three days late and the numbers no longer add up.

Trials, paywalls, win-backs and the analytics behind them. This is where a wellness product either earns money or quietly doesn't.

Programmes, progress and the daily loop. The design problem isn't the exercise library — it's what the app says on the day someone skips.

Two apps in one: what the client sees and what the coach manages. The coach side decides whether the business scales past twenty clients.

Booking, memberships, check-in and class schedules. Front desk staff use it under pressure, so speed beats features every time.

Apple Health, Google Fit and device SDKs — plus what happens when a watch syncs three days late and the numbers no longer add up.
Downloads are easy to buy. What decides the business is how many people are still there in month two.

The first session is easy — someone just decided to change something. The product has to work on the day they'd rather not.

Wearables, health platforms and background sync, handled properly. An app that asks people to type what they did loses to one that already knows.

Trials, pricing screens and renewals are product decisions, not a plugin added at the end. They shape what the app does on day one.
The first session is easy — someone just decided to change something. The product has to work on the day they'd rather not.

Wearables, health platforms and background sync, handled properly. An app that asks people to type what they did loses to one that already knows.

Trials, pricing screens and renewals are product decisions, not a plugin added at the end. They shape what the app does on day one.






The same five steps as any product build — with retention measured from the first release, not reviewed after it.





The same five steps as any product build — with retention measured from the first release, not reviewed after it.





The same five steps as any product build — with retention measured from the first release, not reviewed after it.
What founders ask before building — or rebuilding — a fitness product.

You design for the day motivation drops, not the day someone signs up. That usually means a smaller daily commitment, progress that survives a missed week, notifications that say something specific rather than "don't break your streak", and a way back in after a break that doesn't feel like starting over.
What founders ask before building — or rebuilding — a fitness product.

You design for the day motivation drops, not the day someone signs up. That usually means a smaller daily commitment, progress that survives a missed week, notifications that say something specific rather than "don't break your streak", and a way back in after a break that doesn't feel like starting over.
What it's like to work with us, in the words of the people who have.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.
What it's like to work with us, in the words of the people who have.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.
What it's like to work with us, in the words of the people who have.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations. Their communication, attention to detail and technical expertise made the whole process smooth and efficient. We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.

FixIT delivered a high-quality website that exceeded our expectations.
Their communication, attention to detail and technical expertise made the whole process smooth and efficient.
We saw real results within the first months after launch.